phrase
Down the Rabbit Hole
Falling into a strange, absorbing, often disorienting investigation or world.
Origin
From the opening of Lewis Carroll's Alice's Adventures in Wonderland (1865) — Alice follows a waistcoated White Rabbit down a hole and into a nonsensical world. The phrase had earlier literal use but Carroll fixed it in the language.
Modern usage
Now mostly used for internet research benders ('I went down a Wikipedia rabbit hole at 2 a.m.') and for radicalization or conspiracy spirals ('the algorithm took him down the rabbit hole').
In the wild
What started as one YouTube video became a three-hour rabbit hole.— common usage
Tags
curiosity
obsession
internet