Ad Hominem
lit. โto the manโ
Attacking the person making an argument instead of the argument itself.
Origin
The phrase comes from Roman rhetoric, originally meaning 'arguing to the specific person' (a tailored argument), not what it means now. Its modern logical-fallacy sense โ attacking the speaker as a substitute for engaging with what they said โ is established by the 19th century. Not every personal criticism is an ad hominem: pointing out a conflict of interest in financial testimony is relevant; attacking someone's haircut is not.
Modern usage
The other most-named fallacy online โ 'that's ad hominem' is the reflex defensive move when criticism gets personal. Often misapplied: calling someone wrong is not ad hominem; calling them stupid because they're wrong is. The phrase has fully crossed over from logic textbooks into ordinary argument vocabulary.
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